The latter would be aimed not at individuals but at the anonymous aggregate of the browser's user base. Brave's business model relied on scrubbing websites of ads and ad tracking, then replacing those ads with its own. The latter got Brave the most attention when it debuted in January 2016.
Second, Brave's business model relied on blocking all ads, as well as ad trackers, shown by website publishers. Brave scrubs sites of adsīrave is a niche browser that before BAT was known for two things: First, development was led by Brendan Eich, creator of JavaScript, co-founder of Mozilla, and for an 11-day stint in 2014, Mozilla's CEO. They can donate them back to publishers or use them on the platform."īrave and BAT can make this pitch because the online advertising industry, and the sites that rely on ads for operating revenue, have come under pressure from ad-blocking technology, whether added to or baked into browsers, that means to scrub some or all ads from the web. "Users will also receive some BATs for participating. "Advertisers will give publishers BATs based on the measured attention of users," the BAT team argued.
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